He remembers asking people how they feel about Chinese typefaces, to which many replied, they don’t.
But what exactly has been lost?Įver since Hui was a student at the Hong Kong Polytechnic University in the late 2000s, he’s seen how the mood of a layout could be killed with setting Chinese typefaces. Ku Mincho sets out to be a typeface that revives the innate beauty of Chinese characters. Yet behind this feat was a long, uneasy road. To date, he’s raised more than five times that amount-indicating both an excitement and a clear need for the typeface. The initial goal of four million NTD (a little under $150,000) was reached in only a few hours. At the beginning of 2021, type designer and typographer Julius Hui launched a crowdfunding campaign for Ku Mincho, a Ming-style typeface he began concepting six years ago.